Néo:EVERYTHING IMMEDIATELY!THE ROCKET TO SUCCESS
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1. STREET FASHION THUNDERBOLTS: SCHUMAN & MCQUEEN


He is Scott Schuman. 'The Sartorialist', the blog he started in 2005, in a very short time became one of the most famous and important web journals in the world...

FROM AESTHETE TO BLOGGER

FROM AESTHETE TO BLOGGER Scott Schuman is a very chic man with a keen interest in fashion. In September 2005 he decided to quit his job as a sales manager in a showroom in New York to take care of his daughter. Having a lot more spare time, he began to wander around the city with a digital camera, taking pictures of the people with the most interesting fashion style he stumbled upon. He later started a blog, The Sartorialist, in which he shares his pictures with the world. His unconventional point of view, combined with a refined fashion sense, made his fortune. Since the day he started his street fashion blog, it took him less than 2 years to enter the TIME magazine chart of the 100 most influential people in the field of fashion. He later signed a publishing agreement with Penguin Books that yielded more than 100 thousands sold copies.

Video: INTERVIEW TO THE SARTORIALIST by Intel Visual Life (7 minutes)

An interview to Scott Schuman in which he shows his new job and talks about his love for the visual approach to life.

THE SECRET OF THE SARTORIALIST'S SUCCESS

What is the secret of The Sartorialist's success? 'Street fashion' existed way before Schuman, but his pictures definitely helped to set the trend. Previously, photographers like Lartigue and Seeberger focused on the aristocracy strolling in the city. Schuman instead shot pictures of common, people with a unique fashion sense and style, making them accessible worldwide and thereby influencing not only fashion designers, but also other bloggers like StreetPeeper, Facehunter and even Garance Dorè, who later became his partner. Even fashion magazines like GQ and Style.com look at him for inspiration, publishing more and more street style surveys and hiring him for photo shoots. Some famous brand names do that, too: Burberry, for example, created the 'Art of the Trench' project, a website collecting Schuman's photos of common people wearing the cult Burberry item of clothing.

Video: ART OF THE TRENCH by Burberry (2 minutes)

The new Burberry project explores all the different ways its quintessential article, the Trench, can be worn by all kinds of people.

MCQUEEN'S FULL-OUT LIFE

A fashion designer's career can also be blessed by sudden strokes of luck that bring them to the top in a moment. Sure it is not easy to get into Central Saint Martin's College in London, but it is even less likely that a student's graduation collection to be bought in its entirety by a fashion tycoon such as Isabella Blow for the remarkable price of 5 thousand pounds. 'However, this is exactly what happened to Alexander McQueen. He went from being a simple college student (an experienced one, though) to becoming a major emerging fashion designer overnight. Two years later, in 1996, he was awarded the 'Designer of the Year' prize in London, his home town. Unfortunately, after olny 15 years at the very top of the fashion business, his career ended with a tragic suicide.

Video: BAD ROMANCE PREMIERE AT ALEXANDER MCQUEEN'S PLATO'S ATLANTIS (2 minutes)

The first appearance on the catwalk of the famous 'Armadillo' shoes worn by Lady Gaga in the 'Bad Romance' video clip.

ASPIRING WORLD-FAMOUS DESIGNERS WANTED

Aspiring designers looking for an equally good opportunity can take part in many programmes: the Vogue Italia's website hosts a page about internship opportunitieswhich is always up-to-date. Others are yearly competitions, like Arts of Fashion Competition or the Student Competition associated with Miami Fashion Week. Many of the fashion weeks around the world include a "Next" section for promising, young designers.

Nèo Chiara Rimella

Chiara Rimella

London
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