Néo:EVERYTHING IMMEDIATELY!THE ROCKET TO SUCCESS
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3.BUSINESS: FAST MILLIONAIRES. RICH FOR A JOKE


The bungler engineer, the Millionaire Mommy, the one million dollars webpage and the tv show to get rich: making money in the world of business is no joke, but sometimes jokes can make you rich...

FROM THE SHIP TO THE SPRINGS

He loved ships and wanted to create a new sailing instrument. He did not know he would end up going off track, becoming a toys tycoon. While Richard James, a marine engineer, was working on a system to stabilize instruments on a ship, the spring he was working on fell to the ground. He found it amusing to watch the spring bounce and understood its irresistible potential, resolving to launch it into the market. This is how Slinky, the steel spring that every child in the world played with, was born. It was 1945. When James presented his toy at the Gimbels shopping mall in Philadelphia, he was uncertain about the success of his idea and had asked a friend to go with him and buy at least one of his springs. But actually, within 90 minutes he had sold 400 Slinkies at 1 dollar each: it was an unexpected, instant success. A success that does not seem to be willing to stop, as since that day more than 300 millions Slinkies have been sold!!

Video: SLINKY 60S COMMERCIAL (1 minute)

The ad that launched Slinky and its catchy jingle in the '60s.

FROM MOMMY TO MILLIONAIRE

One day her husband went out in the garden to feed the deers, leaving a sack of corn near her sewing machine. What happened then was a flash of inspiration that earned Kim Lavine, full-time mom and housewife, the nickname Millionaire Mommy in America: she began weaving the corn into little fabric pillows, to be warmed up in the microwave in order to create cheap and long-lasting warming devices. It all started as a present for her children's teachers, but it then evolved into Wuvit: 3 years after her invention Lavine had already earned 2 million dollars and the nomination for the Entrepreneur of the Year 2005 award.

Video: INTERVISTA A KIM LAVINE BY RACHELRAY (2 minutes e 30)

The Millionaire Mommy tells her story and secrets.

A MILLION DOLLAR WEBPAGE

Alex Tew , 21, student, was afraid of the debts he would pile up in order to pay for his Business Management degree. He therefore decided to create a webpage called The Million Dollar Homepage : a page composed of one million pixels, sold at one dollar each as microscopic advertising spaces. Launched on August the 26th 2005, the website attracted the media's incredible attention. And so, all the space was sold by January the 1st of 2006, when the last 1000 pixels have been sold on eBay for 38 thousand dollars, taking Tew's total profit to 1,037,100 dollars.

THE TV SHOW FOR ASPIRING MILLIONAIRES: DRAGON’S DEN

England is the home country to an enterprise that allowed many entrepreneurs to take the great leap. Dragon's Den is a tv show broadcasted by BBC in which five millionaires watch the presentations of several products or ideas and decide whether to fund them or not. Getting the craved sum isn't easy, of course, but some investments proved to be extremely successful: Levi Roots, for example, faced the Five Dragons armed with a guitar, singing Reggae Reggae Sauce. After being awarded with a 50.000 pounds fund by Peter Jones, Sainsbury's – one of England's leading supermarket chains – offered him to distribute his music in 600 shops. Within 6 weeks, Reggae Reggae Sauce was selling like hot cakes in the whole country. Who is going to be the next Levi Roots on BBC? It will take guts and, most of all, a one million dollars idea.

Video: REGGAE REGGAE SAUCE @ DRAGON'S DEN (1 minute)

Levi Roots presents his product to the Five Dragons.

Nèo Chiara Rimella

Chiara Rimella

London
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